103.7 WSOC began playing and promoting country music in the Carolinas way back in 1971. Today, 36 years later, we are one of the longest running country stations in the nation! 103.7 WSOC has one of the largest listening audiences in the Carolinas with over a quarter of a million listeners tuning in every week.
103.7 WSOC is Charlotte’s NASCAR station! We exclusively air the entire Sprint Cup Series and are the official station of Lowe’s Motor Speedway. We provide non-stop full race coverage for our listeners and “drive” loyal NASCAR fans into area businesses.
103.7 WSOC is a promotional power house. There are only a handful of stations in the country that produce the level of show business and concern for community and family that is an everyday occurrence at 103.7 WSOC. With a fleet of promotional vehicles and a professional promotions team, 103.7 executes events that are large-scaled, detailed, and well-received by our clients.
Station Call Letters:
WSOC
Station Nickname:
Charlotte’s #1 Country
Dial Position:
103.7
Format:
Country
Target Demographic:
Adults 25-54
Ownership:
CBS Radio
CBS Radio Affiliates:
WNKS, WFNZ/WFNA, WPEG, WBAV & WKQC
